Importance of testing

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Importance of prototyping, how and when to use it, and the benefits of prototyping were discussed in the last blog post on behalf of team 2. This time around, I would be adding further to the topic and take it … Continued

Videos as part of pitch decks

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In the last session we were introduced to one of the tasks for our final pitch presentation for this practical course, which requires us to make a video to show the audience what our idea is all about. We were … Continued

Prototyping – What, when and how?

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After having established a solid foundation for their ideas, teams have now moved on to the prototyping phase where they are testing their underlying assumptions, use cases and requirements. We have had two sessions related to prototyping so far and … Continued

User Interface Design

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In this week’s session the teams presented their current prototype. I found it interesting to see, how every team chose a different approach. Team Hangry presented a well-advanced frontend with a very pleasant user interface design, that only needs very … Continued

Review on pitch video by ZBOARD

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  We like the presentation of ZBOARD since the presenter has a good script which delivers important points about the product in one minute. He also included the sales numbers which was the key point to convince the judges to … Continued

Feedback on Fleet Management

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Summary The Fleet Management service offers companies, which own BMW cars, to track their employees’ driving behaviour and grade them in a points based system. Based on these driver points, the company can reward or penalize its employees to encourage … Continued

Advertisement Pitch Review

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I liked below points about the pitch video that I watched some days before on the below link, the things that I like about this pitch are, Development of storyline and clear conveying of idea  Already started prototype and have … Continued

ECO – Born 2 Be Innovative 2.0

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Climate change is a fact and currently, cars are responsible for around 12% of total EU emissions of carbon dioxide (CO2) [1]. Even if our view of mobility are changing and electric cars are about to do their big entrance, … Continued

Parental Control – What & Why?

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Introduction According to Bundesanstalt für Straßenwesen (BASt) Federal Highway Research Institute, September 2016 report major number of accidents involves teen drivers. In the pursuit for making driving safe, we explored ways to reduce teen drivers accident. Parental control could be … Continued

Maintenance – Know how to fix it

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In our last blog post, we discussed about our findings from the interview, which we conducted for our need-finding task. In addition to the navigation, other important area which was mentioned by many users, was maintenance. This invoked our investigation … Continued

Imagine all the people

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This week we had the task to create personas, but what is a persona?? A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a … Continued

Keyless = Carless?

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Keyless go systems are available for most modern cars. And people love it. It is super convenient. You do not need to search your bags and pockets for your car key. As long as it is somewhere on you, the … Continued

“Sharing is Caring”

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DriveNow “Sharing is caring” quite popular quote. This quote might be said thinking sharing is to sacrifice something for the sake of another [1]. However with over 1.4 million electric trips, DriveNow developers proved them wrong [2]. Because users of … Continued

Innovative Mobility Services

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I find BMW’s DriveNow to be extremely fascinating, because of the ease with which it provides rental options to (potential) customers. In contrast to how the traditional car sharing/rental works, where customers go to designated places, rent a car and … Continued

Mobility Services

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In recent years, our definition of mobility has changed. What used to be having access to a car or living in a city with good public transport, changed to using mobility services accessed via the internet and combining all different … Continued

Innovative Mobility Services

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Mobility services are nowadays flourishing with its cheap price, comfort and easy accessibility. Mobility services help individuals to plan and book their journey for usually cheaper price than what they would pay if they travel any other way. In this … Continued

Praktikum Automotive/Mobility Services

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The major driver of innovation in automotive and mobility services revolves around making use of and monetizing the vast amount of sensory data and IoT. I propose considering the following topics in B2B:The major driver of innovation in automotive and … Continued

Innovative Mobility Service

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Drive Sweden Introduction of automation in transport systems will make our daily travelling more efficient and sustainable. Self-parking cars will remove the hassle of parking, driver-less taxis will offer mobility for everyone and new business models for mobility will seamlessly … Continued

Innovative mobility Services

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BMW ParkNow BMW is one of the biggest automotive manufacturer which has mostly focused the mobility services since the new technologies opportunities had appeared in the industry. ParkNow is an innovative mobility service that is provided by BMW. It offers … Continued

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